Our work
IQVia:
DATA-DRIVEN RESEARCH
Evaluating key customer response to data driven innovation in preparation for an new product launch including drivers, barriers and key value proposition.
UNC HEALTHCARE:
REBRANDING AND COMMUNICATIONS
Helping develop the future of the UNC Healthcare system brand identity, positioning and effective communications strategy.
VIDANT HEALTH:
RURAL HEALTH
Creating a national model for rural health and wellness by creating a premier, trusted academic health care delivery system for the benefit of the people of eastern North Carolina.
Coca-Cola:
GLOBAL PACKAGE INNOVATION AND THE INVENTION OF THE ‘FRIDGE PACK’
World-wide investigation of packaging innovations leading to the development of novel new sizes and configurations, including the invention of the fridge pack we all know and love.
ZEISS Vision Care
CREATING A UV SALES TOOL FOR WALMART VISION CENTERS
With a technology innovation partner, conceiving a new patient experience using a UV camera and tablet-based sales tool to showcase Zeiss’ superior
UV protection.
Rho:
A DIFFERENT KIND OF CRO
Creating the roadmap to help Rho become the employer of choice in CROs by creating a unique culture and vision.
McDonalds:
MENU BOARD INNOVATION
What’s on the menu? Innovation that increases sales, decreases confusion and speeds up the process..
GIVAUDAN:
CREATING THE HIGH-
PERFORMANCE ORGANIZATION
What does it take to be the best? How do companies out perform their competition day in and day out? We work with global organizations to optimize their strategies, leadership, talent, culture and market focus to become market leaders.
UHC: PATIENT CENTERED MEDICAL HOMES:
THE 6 PERSONAS
What would happen if those with chronic diseases had a destination where all of their needs (mind, body and spirit) could be addressed under one roof? Via proprietary research, we have identified 6 personas that represent the chronically ill.
PUBLIC TELEVISION: UNC TV
FUTURES AND OPPORTUNITIES
A complex question is answered: How should public television in North Carolina transform to become more relevant to an increasingly diverse population? Our research provides the answers and a pathway to success..
RED HAT:
LONG TAIL SUBSCRIPTION RENEWAL
Our objective was to answer the key question: Why was Red Hat losing subscription renewals among its long-tail customers. A comprehensive project helped Red Hat answer the question and increase retention..
CISCO
THE INTERNET OF EVERYTHING, CHANGES EVERYTHING
There are more things connected to the internet than there are people in the world. Our work ensures that these connected things create sustainable value in the healthcare, retail, manufacturing and financial
services sectors.
SUNBRELLA AWNINGS:
NOT YOUR GRANDMOTHER'S AWNING
We did the research to learn what it takes to re-position stodgy, old-fashioned awnings into modern necessities. The result? Increased market penetration and a bold new category positioning..
MAKER’S MARK:
WHISKY INNOVATION
Helping to understand how a Kentucky Bourbon can expand its base of drinkers via product, messaging and
packaging innovation.
HILTON:
CONCEIVING A LOBBY THAT DOES
DOUBLE DUTY
Creating the lobby of the future that moves seamlessly from day to dark –from work to play.
CHURCH & DWIGHT:
CREST SPINBRUSH RE-BRANDING
Helping C&D transition the Crest equity to Arm & Hammer.
GATORADE:
BEFORE, DURING AND AFTER
Creating the full rehydrating experience for the leading sports drink brand in the world. Helping to determine how to position and impart the long-lasting benefits of Gatorade as part of a healthy lifestyle.
COVERGIRL:
NAVY: THE COVERGIRL FRAGRANCE
Conceptualizing, creating, formulating and positioning the first fragrance from Cover Girl.
GLIA SKINCARE:
INITIAL BRANDING AND POSITIONING
Can science be sexy and sophisticated? We think so. Creating a brand identity for a new science-based skin care line that reflects the innovative technology that fits perfectly with our times and their customers - from logo, to language to personas to packaging.
DLO:
LAUNCHING A GAME-CHANGING MOBILE ACCESSORIES COMPANY
Creating marketing and business development strategy and implementation that grew a startup to category leader in the highly-competitive mobile device accessories market, leading to over $100M in annual sales and an acquisition.
MOHU:
THE MOHU LEAF HDTV ANTENNA
How can we take a small startup from an Amazon ranking of +#700 to #3 in all TV and video, place them in Walmart and Best Buy through our networks, and increase sales exponentially within a year? By creating a brand identity, consistency, and processes that explode revenue, that’s how.
