Evaluating key customer response to data driven innovation in preparation for an new product launch including drivers, barriers and key value proposition.
Creating the roadmap to help Rho become the employer of choice in CROs
Creating a national model for rural health and wellness by creating a premier, trusted academic health care delivery system for the benefit of the people of eastern North Carolina.
Our objective was to answer the key question: Why was Red Hat losing subscription renewals among its long-tail customers. A comprehensive project helped Red Hat answer the question and increase retension.
What would happen if those with chronic diseases had a destination where all of their needs (mind, body and spirit) could be addressed under one roof? Via proprietary research, we have identified 6 personas that represent the chronically ill. Working with our health care clients, we are developing behavioral interventions to address the needs of this population.
A complex question is answered: How should public television in North Carolina transform to become more relevant to an increasingly diverse population? Our research provides the answers and a pathway to success.
Everyone is excited about connected health especially members of the business community. Our work ensures that consumers are equally engaged with programs and services that integrate technology and innovation across the entire health value chain.
There are more things connected to the internet than there are people in the world. Our work ensures that these connected things create sustainable value in the healthcare, retail, manufacturing and financial services sectors.
What does it take to be the best? How do companies out perform their competition day in and day out? We work with global organizations to optimize their strategies, leadership, talent, culture and market focus to become market leaders.
Developed the “better together concept” that offered c-store customers the opportunity to purchase a beverage and a snack for one low price.
WebEx is the most successful collaboration SaaS platform in the world. We create the global demand generation projects for the UC installed base of Cisco.
Pioneering research that led to the development of the famous Coca-Cola fridge pack.
Snacking trends, flavor trends, and new ideas for products.
What happens when a manufacturer of chemical products realizes it’s time to be customer-focused. We lead the project to turn ordinary products into extraordinary experiences.
We turned an opt-in panel into a dynamic force for innovative new ideas and services in the OTC and pharma worlds.
We helped identify referral patterns for one of the country’s largest healthcare systems.
We did the research to learn what it takes to re-position stodgy, old-fashioned awnings into modern necessities. The result? Increased market penetration and a bold new category positioning.
Helping identify the key factors that impact customer interest and adoption in the world’s most dynamic PPM market.
Identifying the factors that create and maintain loyalty and creating personas that help the sales team more successful.
Identifying new innovations and opportunities in the world of home improvement.
Identifying what it takes to help consumers organize their garages while providing the value they seek.
Helping identify the key factors for successful end-to-end innovation and creating the company’s first innovation center.
When seniors need a little help, Hugo is there with affordable prices, mass retail availability, and innovative new designs.
Soon to be a national phenomena — fresh pressed juices that are store delivered daily, produced in certified organic facilities under the watchful eye of owners that live the lifestyle.
Helping to introduce New Yorker’s to a size that fits their lifestyle (and refrigerators) and taste.
We brought together consumers, product designers, nutritionists and researchers and created innovative new flavors and snacks.
In our innovative research laboratory, we encouraged out of the box thinking, with consumers and professionals working together to create the future of snacking.
Helping develop the future of the UNC Healthcare system brand identity, positioning and communications strategy.
Helping the global agricultural science leader identify market entry opportunities in China.
Helping Frito-Lay understand the Mother’s Cookies opportunity and creating new value via packaging communication and brand esteem.
Helping C&D transition the Crest equity to Arm & Hammer.
Helping GUM conceptualize, develop and test market the world’s first oral care probiotic.
Creating the first real innovation in home fire extinguishers — TUNDRA — a fire extinguisher that’s actually easy to use.
Discovering for a major manufacturer of women’s care products what the future of birth looks like.
Discovering why big brands sometimes need to fail to be noticed.
A new way to think about an iconic refreshment.
Integrating a cross-functional team across brands and institution.
Creating the capacity to innovate in organizations where culture gets in the way.
Working across the supply chain and Innovating across the beverage portfolio to create unique packaging experiences for the flagship brand.
What’s on the menu? Innovation that increases sales, decreases confusion and speeds up the process.
Creating the lobby of the future that moves seamlessly from day to dark–from work to play.
Uncovering the insights that lead to the first real upgrade of the smoke alarm in over 20 years.
Helping the business leadership create an updated, more contemporary brand expression.
Helping to identify quick wins while nurturing disruptive opportunities.
Helping to understand how a Kentucky Bourbon can expand is base of drinkers via innovation.
World-wide investigation of packaging innovations leading to the development of novel new sizes and configurations.
Helping to create innovative approach to fresh foods and combining it with beverage choice at 7-11.
What do consumers want and need to maintain their lawns and be the envy of the neighborhood? We know.
We clearly show how personas are different from segmentation and help Demand Generation leaders use tools to create profiles that define the market.
Helping to create compelling stories leading to increased participation and engagement.
Creating the first line of color cosmetics for Cover Girl.
Conceptualizing, creating, formulating and positioning the first fragrance from Cover Girl.
Creating the understanding and capacity to change consumer behaviors via new forms of nutritional supplements.